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The PRIME Reader is a male or a female who is either heading for retirement or already retired, and enjoys a mid-to high-personal income. Aged 45 and above, he or she is both informed and discerning, and turns to PRIME to celebrate and enjoy life, and to stay updated with issues that concerns him or her.
 In every issue
Health
With the population rapidly ageing there are many chronic diseases affecting seniors such as diabetes, hypertension and cholesterol. PRIME covers topics from head-to-toe, including fitness and sex.
Wealth
Life expectancies are now hitting 77 for men and 81 for women. Tips on how to manage their wealth and keep them safely insured.
Nutrition
Low-fat and nutrient-rich foods are the best way to go as we age. Food features and healthy recipes are dispensed.
Leisure
Live it up with engaging topics on travel, relationships, fashion, and bit nostalgia
The seniors market
A growing market that cannot be ignored:
- Singapore is the largest ageing nation in Asia after Japan.
- Presently, persons aged 45 and above constitute almost 1.2million* of the total resident population, and by 2030, this figure could likely increase.
*Based on Singapore resident statistics as of end of June 2005.
Advertising Rates ( Download our Rate Card )
|
Full Colour
size/position |
(S$) |
|
Premium Postion Loading |
| Outside Back Cover |
4,100 |
Front half |
15% |
| Inside Front Cover |
3,800 |
Facing editorial |
15% |
| Inside Back Cover |
3,500 |
Right-hand page |
15% |
| Facing Content Page |
3,000 |
|
|
| Before Content Page |
2,800 |
Series Discount |
| Double Page Spread |
5,000 |
3 insertions |
5% |
| R.O.B Full Page |
2,500 |
6 insertions |
10% |
| 2/3 Page Vertical |
2,000 |
12 insertions |
15% |
| 1/3 Page Vertical |
1,600 |
|
|
| 1/2 Page Horizontal |
1,800 |
Agency Commission |
15% | *Rates are applicable to PRIME as well as Gao Feng.
An additional 10% rebate will be given on all advertisement bookings made.
This offer is only applicable if full payment is received before publication date.
Technical Specifications
| |
Trim Size |
Bleed Size |
Text Size |
| Full pg |
297 x 210 |
303 x 216 |
277 x 190 |
| DPS |
297 x 420 |
303 x 426 |
277 x 400 |
| 2/3 Pg (V) |
297 x 140 |
303 x 146 |
277 x 130 |
| 1/3 Pg (V) |
297 x 70 |
303 x 76 |
277 x 60 |
| 1/2 Pg (V) |
297 x 105 |
303 x 111 |
277 x 95 |
| 1/2 pg (H) |
148 x 210 |
154 x 216 |
138 x190 | Size mentioned above are in millimetres (mm).
| Booking Dateline |
30 days before publication date |
| Material Dateline |
21 days bedore publication |
| Artwork |
High resolution PDF (min 300dpi) with colour proof |
| Payment Terms |
21 days after publication date |
Fast Facts
| Total Circulation |
15,000 |
| Frequency |
Bi-Monthly |
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|
| Readership Profile |
|
| Sex |
Male / Female |
| Age |
45 and above |
Contact Us and advertise with us today! |